Difference between video production and video marketing

 

Video production means making videos of any kind while video marketing means making videos to reach out different audiences and channels. Both offer different services though nature and disciplines overlap each other. One involves with the creation and production process while other involves with the end process or marketing process. Most of the people get confused over the terms video production and video marketing, here in this article I will try to explore the difference between them. Let’s start with:

Video Production Services

Brands seeking to create product or company video would approach to a video production company. A New York based production company also known as a video production house. It has all the necessary skills like equipment, talent, crew members and production planning ability including technical solution and budgeting. In simple word it produces video according to client’s requirement. It produces video based on technical knowledge and capability. It has ability to produce documentary, video narrative, TV commercial, live events, testimonial and even movies also. Video Production Company doesn’t bother about marketing plan. Their main focus is to make sure the technical superiority of the end result. They work on brief and deliver the final product.

Video Marketing Services

Video marketing is only possible with the advancement of technology, data streaming, and internet which focus light to open up digital video capability for social and marketing purposes. Their main focus is to deal with video marketing videos to reach out to maximum targeted audience. They mainly work on principle of end results and then decide their work from that point onwards. It also helps business owner to identify what it needs. Their main objective is to engage targeted audience by posting the video assets at right time for the right people. In marketing, video length can vary with platform. Their work also involves running their video campaign on different&nbspand also enhances return- on- investments (ROI).

finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance finance